Advanced Google Analytics Questions and Answers | Check Assessment & Common Q&A

Advanced Google Analytics Questions and Answers | Advanced Google Analytics Answers Assessment | Advanced Google Analytics Questions | Google Analytics Interview Questions and answers For Experienced

Advanced Google Analytics Questions and Answers: You have come to the right site if you’re looking for Google Analytics Interview Questions & Answers for Experienced or Freshers. There are several chances available from numerous reputable businesses worldwide. Research indicates that Google Analytics holds a market share of approximately 52.45%. Therefore, you still have the chance to advance in Google Analytics. With the help of Mindmajix’s Advanced Google Analytics Interview Questions 2023, you can succeed in your interview and land the desired job of a Web Analyst. To grasp the Google Analytics interview questions and answers, read this article.


Are you attending a Google Analytics interview and wondering what will be covered in terms of questions and discussions? It is best to have an idea of the kinds of questions that will be asked at a Google analytics interview before going in order to mentally prepare your responses.

You will find it simpler to appear in interview questions and answers if you do this. Let’s look at some of the most crucial Google Analytics interview questions and answers since practising them prior will greatly influence your hiring. Nowadays candidates are mostly interested to get job at Private companies only. At all the company they select candidates through interview, this is the basic recruitment process.

Advanced Google Analytics Answers Assessment

If data is excluded from a view using a filter, it may be recovered within thirty days?

  • True
  • False (Answer)

When defining a measurement plan, what is the order of steps?

  • Business objectives > KPIs > key actions
  • KPIs > key actions > business objectives
  • Key actions > KPIs > business objectives
  • Business objectives > key actions > KPIs (Answer)

What are macro-conversions in a measurement plan?

  • The metric data used to measure business success
  • The main website actions users take that accomplish stated business goals (Answer)
  • The secondary website actions users take that lead to main actions
  • A list of keyboard shortcuts for measurement tasks in Google Analytics

Which are Goal types in Google Analytics?

  • Destination (Answer)
  • Shopping Cart
  • Pages/Screens per session (Answer)
  • Duration (Answer)

A session in Google Analytics times out after how many minutes by default?

  • 5
  • 15
  • 30 (Answer)
  • 60

What does Google Analytics use to differentiate new and returning users?

  • A browser cookie (Answer)
  • Artificial intelligence
  • A randomly-assigned unique identifier (Answer)
  • A sequential unique identifier

What does Google Analytics call a URL that passes data parameters for reporting?

  • A tag
  • A hit (Answer)
  • A dimension
  • A metric

Google Analytics Interview Questions and answers For Experienced or Freshers

  • Google Analytics: What is it? What can you tell me about Google Analytics?

Almost always, you will be asked this during your Google Analytics interview. Google Analytics is a free web analytics tool that you can use to monitor and assess the effectiveness of your website.

  • What is session?

When a user visits a site, a session gets initiated. It lasts for 30 minutes, though it can be changed. A session can be defined as the number of interactions a user takes within a time frame on the website.

  • What is Google Analytics Goals?

You may monitor user interactions on your site by setting up goals in Google Analytics. You can choose the interactions you wish to monitor, such as form submissions, ebook downloads, thank you page visits following purchases, and more. It enables you to monitor how well your website converts and achieves your desired goals.

Per web property, we are allowed 20 goals.

There are four ways to measure goals in Google Analytics

  1. a) URLs (Destination Goals – specific location within your site)
  2. b) Time (Duration Goals – how long your visitor last in your website)

About the pages and visitors is section c.

  • What is meant by KPI in Analytics?

KPI or Key Performance Indicator is a measurable performance indicator helps website managers to track and analyze the performances of the websites based on defined business objectives. It helps them operationalization of their marketing goals.

  • Sessions
  • Users
  • Bounce Rate
  • Average Time
  • Conversion Rate
  • Pages/Sessions
  • Pageviews

These are some of the important examples of KPIs

  • What are the methods to enhance traffic on a website?

Traffic on any website can be enhanced with various methods and strategies that are meant for this. One basic example is search engine optimization which is a powerful method for all the web owners in the present scenario. Other methods include banner advertisements on other websites for traffic diversion. Moreover, frequent content posting for the newly introduced products or news is also very beneficial for this matter.

  • What advantages does measuring web traffic offer?

Understanding how and when search engine spiders visit a website is greatly aided by doing this. It is really beneficial in figuring out how the same might be made better. Google Analytics is a potent tool, but in order to achieve optimum growth, its online traffic must always be improved.

  • What exactly do you understand by the term Google Analytics?

It is basically a platform that enables web owners to closely monitor and keep an eye on the web traffic i.e. overall number of visitors on their website. This is actually very important to keep up the pace in the long run and to understand what the best sources of web traffic for a website are. It is not always necessary that they are the same for all the platforms. Google Analytics is also very beneficial for understanding the strategies that need to be implemented for enhancing the traffic on a website.

  • What are your understandings of the bounce rate?

One of the most typical questions asked during a Google Analytics interview. The percentage of website visitors that depart the landing page without visiting any other pages or without taking any specific action is known as the “bounce rate.”

Bounce rate, according to Google, is the proportion of all sessions on your site during which users viewed just one page and sent just one request to the analytics server, or single-page sessions divided by all sessions.

  • Clicks and visits – what is the difference?

Clicks indicate an action performed on a website, such as clicking on a link, going to a new webpage, downloading a brochure, etc. A visit is the time a user spends on the website.

  • What is the exit rate? 

An exit page is the last page a viewer viewed and left the website in that particular page. The exit rate indicates the number of times the user left the site from a particular page.

Exit rate is calculated as the total number of exits divided by page views and is represented as a percentage. Normally your thank-you pages and your blogs will have a higher exit rate.

  • What are the 3 elements of event tracking?

The 3 elements of event tracking in Google Analytics are –

  • Category – A category is a similar group of objects you want to track on the website. It can include videos, web pages, etc. It can be tracked by downloading a PDF report with the names of the titles of videos, webpages, etc.
  • Action – Action is another name for Google event tracking
  • Label – Label is the name of the web page elements such as the video title, web page title tag, etc.

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